About Us
Founded in 2018 by sisters Olga and Helena, Norba is an activewear brand rooted in the belief that movement, pleasure, and femininity are meant to flow together.
It all started with a simple need: we wanted activewear that felt just as good for working out as it did for everything else — running errands, grabbing coffee, heading to work, or simply slowing down at home. Nothing overly sporty or overdesigned — just clean, minimal pieces that feel beautiful on the body and effortless in real life.
At Norba, we believe activewear should be soft and supportive, versatile and elegant. Our collections are made to move with you — to bring comfort, confidence, and ease to your every day. Each piece is thoughtfully designed to perform during movement, while fitting naturally into the rhythm of modern life.
For us, movement is never about pressure — it’s about reconnecting with yourself. We hope Norba helps you feel more at home in your body, wherever you are.
Our mission & values
At Norba, our mission is to create a wellness-focused community for women — one that supports movement, pleasure, and self-care in all its forms.
We think that any sort of self-improvement practices and sports activities should feel exciting. No matter what we do, while we are flowing towards a different version of ourselves we should enjoy the process of our growth.
We believe that women have the power to be whoever they want to be. Going on an adventure, exploring the world, taking care of our bodies while practising yoga or pilates, exercising in the gym, dancing, running, discovering our minds through meditation, you name it - this is a therapy for many of us while we are on the constant exploration of ourselves and our desires.
As a female-owned brand, we see Norba more than just a clothing brand but as a community of like-minded #Norbagirls from all over the world. We stand for mutual respect to appreciate each other, to grow together, share wisdom, ups and downs.
1. We believe in the power of women and want to be the company through which women can support each other.
2. A woman has the right to be anyone. We are creating a new philosophy and aesthetics of sports, in which the words “pleasure and femininity” appeared.
3. Work with the body is, first of all, a therapy. We get to know ourselves, finding ourselves and our desires. We are constantly growing and evolving.
4. Life is a movement and we should embrace it fully. It’s a dance we are dancing purely for ourselves.
5. We take responsibility in environmental matters. Becoming a sustainable business is essential to the future of our planet.
